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IZEA Worldwide, Inc. (NASDAQ:), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced it has been awarded a brand-direct, high-six-figure contract with a consumer packaged goods brand. IZEA’s Managed Services team will execute an influencer marketing campaign to drive brand awareness and encourage consumers to try products across the brand’s product line.
“Our research shows that influencer marketing is the number one way to get consumers to try new products,” said Ted Murphy, IZEA Chairman and CEO. “Collaborating with influencers is an ideal way for CPG brands to connect with their customers and prompt them to take action.”
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This latest contract follows IZEA’s recent announcement of setting a record for new opportunity pipeline in Q2, with May setting an all-time record for the creation of new business opportunities.
“We’re seeing the opportunities from Q2 begin to translate into both new and expanded contracts in Q3,” continued Murphy. “This relationship started as a trial activation earlier this year, and we are excited to continue and grow the partnership while providing additional opportunities for creators in our network.”
To work with IZEA as either an influencer or a marketer, visit izea.com. For news and resources, follow IZEA at https://twitter.com/izea.
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