Author: Pratush Bhaskar

New EV Platform to Feature Advanced Quick Connector Technology NORMA Group has secured a new contract to supply eM Safe quick connectors for a new platform of electric vehicles by a large US-based car maker. Starting in 2027, NORMA Group will deliver quick connectors for the battery thermal management of the vehicles. Up to 90,000 electric cars are to be equipped every year until 2034. The contract has a volume of around EUR 14 million. The new BEV platform consists of cost-efficient electric vehicles, aiming to support expansion of electric mobility among a wide range of customers. CEO Mark Wilhelms:…

Why Personalisation Has Become a Consumer Essential The ability to deliver a personalised experience is a crucial differentiator for today’s consumer oriented companies the McKinsey Quarterly recently stated. McKinsey also reported 71% of consumers require companies to deliver personalised interactions and 76% get frustrated when this doesn’t happen. With the rise of digital-first experiences and the success of industry leaders like Amazon, Netflix, and Spotify, customers no longer just hope for personalised experiences – they expect them. Consumers who are inundated with choices want tailored interactions. Whether they’re shopping for groceries, fashion, beauty products, or home appliances, they want experiences…

Savox and Insta Launch Collaboration – Aiming to Develop Integrated Audio and Vehicle Solutions Savox Communications and Insta and have signed an agreement to combine their top-tier technologies and expertise in developing and delivering advanced defence and security solutions. The collaboration will be officially announced at the international DSEI 2025 exhibition in London, taking place from 9-12 September. The collaboration leverages Savox’s position as a leading provider of mission-critical communication solutions and technology company Insta’s strong capabilities in networked defence solutions and system integration. Together, the companies aim to develop more comprehensive, integrated, and interoperable solutions tailored for the demanding…